PPL uses AI to create content from licensed image, voice and real stories, with people directing and approving their portrayal.
Explore what’s possibleFilms, expert education and practical tools, connected around the people you want to reach.
PPL / Impact
One brand’s image-rights budget
For one brand, representation expanded from three to ten patient demographic groups.
One licensed HCP campaign
A licensed expert perspective, created for more omnichannel educational touchpoints.
More markets
Adapt one participant-approved story for new markets, local languages and channels within the agreed rights and review process.
A broader rollout from one story foundation.
Stay current
Refresh approved scripts and formats from licensed source material, with the participant and brand reviewing what changes.
Keep useful content working without restarting the entire production.
Creative options
Develop different openings, lengths and formats from the same licensed source material, each shaped for its channel and approved use.
More testable options from the same production foundation.
Trusted technology.
White-glove delivery.
One accountable partner, from the first brief to the next renewal. No extra system for your team to run.
We find patients, caregivers and HCPs whose experiences and expertise fit your brief. Already have ambassadors or experts in mind? Bring them with you.
Access through partnerships with patient advocacy groups and communities.
PPL coordinates onboarding, permissions, compensation and signatures. Markets, channels, duration and AI uses are agreed up front, with clear terms for renewal.
PPL turns patients’ and HCPs’ licensed image, voice and lived experience into new creative possibilities, coordinating participant approval and your brand’s review process from script to final creative.
Receive your finished creative with its consent, license and provenance records. We stay involved to support updates, manage usage terms and coordinate renewals with participants.
One person. A complete creative foundation.
A visual reference for their appearance, expressions and portrayal.
Their analog is their licensed, consented voice likeness, with a shared direction for tone, pace and delivery.
Creative shaped for your audiences, channels and approved uses.
Consent, license scope, approvals and provenance, together.
Compliance pack
Rights package
The scope, togetherUses, channels and territories.
Duration and renewal terms.
Built for brand, MLR and studio teams.
Brand marketing
We’re designing People for Health with patient advocacy groups and participant input, supported by fair compensation and an award-winning Studio with healthcare marketing experience.
MLR
CMS NPPES registry checks cover NPI and name matching, with recorded taxonomy and specialty. Consent, rights, approvals, provenance and HCP payment records support MLR and Open Payments review.
Studio
Production stays within approved image and voice uses. Participant and brand review run from script to final creative, followed by a handoff of finished work and its rights records.
Define the patients or HCPs you want to feature.
We’ll help find the people and scope the licenses.
Yes. Bring existing ambassadors, patients, caregivers or HCPs. PPL coordinates onboarding and permissions for the uses you agree.
The agreed markets, channels, duration and AI uses, with clear terms for renewal.
Participants approve their portrayal, and your brand team reviews the work through its review process, including MLR where required.
The creative agreed in your brief, together with their consent, license and provenance records.
Yes. Updates stay within agreed permissions. New uses or a new term return for approval and an updated agreement.
