You're buying on behalf of a brand that can't afford a rights surprise. PPL gives your team real, verified faces with the consent already written into the file, so you can move at the speed AI lets you without inheriting a clearance problem you'll have to explain to your client's legal team after launch.
Every person on PPL is a verified, single human who licensed their image, voice, and narrative for a defined use. The studio augments only what they consented to and labels the AI. You get faces that read as real — because they are — without a casting cycle, and without the stock catalogue your client's competitors are pulling from too.
Each license names the use, the media, the territory, the channel, and the term. A use that isn't written down isn't licensed, so there's no gray area for your client to inherit. Terms are time-boxed and renewable — never forever — which means the buy tracks to the flight you're actually running, not rights that sit on a brand's books unused.
When the brand's reviewer asks who consented to what, the answer is one export away: consent to finished frame, time-stamped, in scope. You're not chasing a release across three vendors on the client's behalf. The proof rides with the campaign — so the agency that brought it looks like the one who thought it through.
Eighty percent of every license goes to the person whose likeness it is — always. PPL takes a margin on the work the studio does, not a cut of who someone is, and pricing tracks to the use and the term you run. You can mark up the work for your client transparently, because what sits underneath it is a clean, scoped license, not a buy of a human.
Questions about how this works? We'll walk you through it.