You place people, not pixels. PPL gives casting and talent agencies a roster of real, verified humans who already consented to be licensed for AI-scale work — on scoped terms, paid fairly, free to revoke. You bring the eye for the right person; we make sure the yes is real and on the record.
A person on PPL passed a biometric check confirming they're a real, live, single human, and then licensed their image, voice, and narrative for a defined use. You're not sourcing a stock face or a synthetic stranger — you're placing a person who said yes, whose consent is captured before any capture and live in the record before a frame is briefed.
We don't treat a person as a line item to be bought and shelved. Eighty percent of every license goes to the person whose likeness it is, they're named in the record, and they can withdraw — at which point nothing new is made, renewal closes, and delivered in-term work winds down to its term. The people you place keep control of who they are; you place the right person, not a buy of one.
Each license names the use, the media, the territory, the channel, and the term. Terms are time-boxed and renewable — never forever — so a person you place for one campaign isn't quietly signed away for everything after. The scope is the deal, and it ends when it ends. That's a roster your people will actually want to stay on.
When the studio augments a person's consented capture with AI, that creative is labeled as AI — in the output and in the record. The person is real and verified; the AI work made from their consented likeness is disclosed as what it is. You can tell your people exactly what their yes covers, and prove it, because the whole point is that nothing about them is faked.
Questions about how this works? We'll walk you through it.