PPL · how it works

From a real person's yes to finished marketing — in six steps.

You want a real human in your campaign, produced at AI speed, with the rights documented so it survives review. Here's the whole pipeline in plain language: a verified person, a scoped license, the studio, labeled output, and a way for anyone to verify it back to the person. The compliance isn't a separate product — it's the proof running underneath each step.

STEP · 01 · Person● Verified ✓
A real, single human — verified, not stock.
WhoA verified member
IdentityGovernment-ID checked
Liveness3D · anti-spoof
NotStock · synthetic · scraped
BiometricsVerify only · never sold
OutcomeA person you can stand behind
real person✓ identity✓ 3D liveness✓ consent first✓
identity verified · a single real human on the record
illustrative record
STEP · 02 · Consent● On record ✓
A documented yes — before any capture.
ConsentExplicit · pre-capture
CoversImage · voice · narrative
AI useUnderstood, not buried
VersionedEvery change recorded
RevocableYes — propagates
OutcomeA yes you can show
explicit✓ pre-capture✓ AI understood✓ revocable✓
consent captured before capture · versioned & revocable
illustrative record
STEP · 03 · License● Scoped ✓
Scoped rights — never forever.
UseExactly what you need
MediaDefined · per channel
TerritoryDefined
TermTime-boxed · renewable
PayThe person is paid
OutcomeRights your reviewers can sign
scoped✓ time-boxed✓ renewable✓ paid✓
scoped · time-boxed · renewable · signed & audit-grade
illustrative record
STEP · 04 · Studio● In scope ✓
Finished work, built only from the consented material.
BuildsFrom consented material
Stays inThe licensed scope
SpeedDays, not a quarter
AIAugments — within scope
Off-limitsNew use → new consent
OutcomeCampaign-ready frames
from consent✓ in scope✓ fast✓ no surprise reuse✓
studio augments only what was consented · scope enforced
illustrative record
STEP · 05 · Labeled output● AI-labeled ✓
AI-made creative assets — always labeled.
OutputFinished, ready to run
AI assetsLabeled, every time
DisclosurePresent & standardized
ScopeInside the license
TraceBack to the person
OutcomeWork that survives review
AI-labeled✓ disclosed✓ in scope✓ traceable✓
AI-made assets labeled · disclosure present · in-scope
illustrative record
STEP · 06 · Verify● Auditable ✓
The proof is the person — verifiable end to end.
TraceFrame → person
LedgerEvery step time-stamped
ExportAudit on demand
RevokeStops new generation
SealAn audit footnote
OutcomeA chain you can show
traceable✓ time-stamped✓ exportable✓ revocable✓
consent ledger · time-stamped & exportable · revocation propagates
illustrative record
1 / 6Flip through →

Real people in, finished marketing out — with the proof built into every step.

The product is simple to say: a verified person's yes becomes labeled, campaign-ready work, fast. What makes it safe to run is that the compliance is the pipeline, not a certificate after the fact — every person verified, every right scoped, every AI label in place, every step on the record.

01

Real people, not stock or deepfakes

Every face and voice belongs to a verified, single human who said yes first. Not a stock library, not a synthetic spokesperson, not a scraped likeness — a real person your audience can trust and your reviewers can stand behind.

02

Produced at AI speed, kept in scope

The studio builds finished work from the consented material and ships in days, not a quarter. The AI augments only what the person agreed to, the output is labeled, and a new use needs a new yes — no surprise reuse.

03

Proof that holds up to review

Underneath the finished work is a scoped, time-boxed, renewable license and a time-stamped ledger that traces every frame back to the person. When review asks whose likeness this is, you have the answer — and a revocation stops new generation everywhere.

The pipeline, step by step

One system, from the person to the frame.

The compliance isn't a step at the end — it's the whole pipeline. Here's what runs at each move, in plain language, and the proof it leaves behind. Watch the ledger run underneath.

01Person & consent

A verified yes

Before anyone appears in your campaign, we prove they're a real, single person — who consented first, in plain terms they understood.

  • ✓Government-ID identity check
  • ✓3D liveness + anti-spoof match
  • ✓Explicit consent before any capture
  • ✓AI augmentation understood, not buried
real personconsent
02Scoped license

Rights, written down

Every right is written down — exactly what, where, and for how long — and the person is paid for it.

  • ✓Use · media · term · territory · channel, all scoped
  • ✓Time-boxed and renewable — never forever
  • ✓The person is paid, and can revoke
  • ✓Signed, audit-grade
scopedrenewablepaid
03Studio, output & verify

Finished, labeled, traceable

The studio builds from the consented material, labels the AI, and leaves a frame anyone can trace back to the person.

  • ✓AI-made creative assets labeled, every time
  • ✓Stays inside the licensed scope
  • ✓Every step time-stamped and exportable
  • ✓Revoke → stop new generation & propagate
AI-labeledin scopeauditable
Consent ledgerPPL-2026-0481 person → consent → license → studio → output → verify every step time-stamped & exportable ✓
The proof

The moat is the consent, not the avatar.

80%
to the person — always. We take a margin, not a likeness.
0
forever rights. Every license is scoped, time-boxed, and renewable.
100%
audit-traceable by design. Consent to finished frame, on the record.
AI
labeled, every time. We disclose our own work, too.
Real peopleVerified, single, consenting humans
Scoped licenseTime-boxed · renewable · on the record
AI labelingEvery AI-made output disclosed
Audit trailConsent to finished frame, traceable
RevocationDesigned to stop & propagate

Designed to these regimes. Not a certification.

See the six steps run on one real person.

Tell us the industry and the use. We'll walk one verified, consented person from sign-up to a finished, AI-labeled frame — and show you the audit trail underneath.

Talk to ushello@therealppl.com · www.therealppl.com